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Mobile Data Marketing

Young casual wear, highly competitive Formerly used flyer advertisements in newspapers – not reaching young people Implemented mobile coupons 2001 Membership encouraged through free ringtone downloads Customers access coupon site via mobile phone, register,...

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Opt-In Dining Club

Ability to block spam to mobile phones Tokyo Internet-based dining club connected restaurants with those who like to dine out Needed database of promising customers Used mobile phone peripheral – if user wanted to sign up, jab mobile into device – transferred...

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Video Rental Store

Has large database of clients, with personal level information Now over 4.4 million on-line users, 60 % who access through mobile phones Online service 24 hour tracking Store relates this to behavioral data (what they rent, buy) Personalized marketing...

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Simulation Experiment

Evaluated performance under different conditions Setting minimum support has substantial impact Less service patterns discovered if more network notes or service types More service patterns found if more services requested by users 2-DML_T1LA more efficient...

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Wireless Data

communication log of cellular phones log of customer service requests Past studies of mobility management focused on location tracking Recently more data mining Especially association rule mining of user moving logs Agrawal’s Apriori algorithm efficient...

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Measures

Unexpected Delay Experiences Spikes – short period of high delay, usually due to network fault conditions Steps – fixed changes to steady-delay measure, usually routing changes Changes in time-of-delay variation – increase during working hours System...

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Choosing the Suitable Car GPS Navigation

Choosing the Suitable Car GPS Navigation

The Global Positioning System is something that anyone can access and use in order to assist the navigation requirements. The services provided by the Global Positioning System can be very useful for traveler or driver that is visiting or heading towards...

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